Family-owned jewelry store in San Francisco since 1983. We specialize in custom fine jewelry and engagement rings with certified natural of ethical origins and certified grade lab grown diamonds . Money-back Guarantee, Free lifetime upgrades. History In 1999 we opened our online store after serving the local San Francisco area since 1985. Since then we became one of the largest online Diamond & Jewelry shops in the world. Our 4 main guidelines are: Quality, Value, Selection & Trust. To our clients in the San Francisco area we can provide the same low online prices at our local bay area showroom. Come visit us. Meet the Business Owner Jim Y. The owner of Diamonds on Web/YADAV has been in the diamond business for the past 3 decades. He started out by himself working out of a small office in San Francisco and slowly used his expertise to grow the business. In past years he has travelled all around the world in order to get an understanding of the diamond market as whole; this lead to new relationships that in return built a trusted name for the company. His knowledge in diamonds allows him to guide his customers and help them purchase a diamond that best matches their budget or preferences. Furthermore he is able to educate customers as why one diamond is preferred over another.